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Services Marketing Issues in Emerging Economies

Services Marketing Issues in Emerging Economies

Hardcover

Business GeneralMarketing

ISBN10: 9811587868
ISBN13: 9789811587863
Publisher: Springer Nature
Published: Feb 25 2021
Pages: 195
Weight: 1.05
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting.- Designing the Service Experience for Online Shoppers in Emerging Economies.- Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India.- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications.- Institutional Arrangements and Inter-Organizational Governance in Service Companies.- Distribution Service Issues in Emerging Rural Markets With Special Reference to India.- Marketing-Mix and Customer Loyalty in Services Marketing.

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Business General