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Service Is Front Stage: Positioning Services for Value Advantage

Service Is Front Stage: Positioning Services for Value Advantage

Hardcover

Series: INSEAD Business Press

Business GeneralManagementMarketing

ISBN10: 0230006604
ISBN13: 9780230006607
Publisher: Springer Nature
Published: Sep 29 2006
Pages: 172
Weight: 0.91
Height: 0.63 Width: 6.43 Depth: 9.36
Language: English
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

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Business General