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Service Is Front Stage: Positioning Services for Value Advantage

Service Is Front Stage: Positioning Services for Value Advantage

Paperback

Series: INSEAD Business Press

Business GeneralManagementMarketing

ISBN10: 1349282499
ISBN13: 9781349282494
Publisher: Springer Nature
Published: Aug 27 2016
Pages: 172
Weight: 0.54
Height: 0.38 Width: 6.00 Depth: 9.00
Language: English
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

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Business General