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Service Innovation for Sustainable Business

Service Innovation for Sustainable Business

Hardcover

Business General

ISBN10: 9813273372
ISBN13: 9789813273375
Publisher: World Scientific Publishing Company
Published: Mar 10 2019
Pages: 332
Weight: 1.35
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English

Service innovation is a concept that, for the last decays, has received increased attention both among academics as well as practitioners. Service innovation is, however, a multi fragmented concept, which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research. It explains service innovation from three different perspectives stimulation, realization, and value capture.

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Business General