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612-822-4611
Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer

Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer

Hardcover

AccountingBusiness GeneralInvesting & Finance

ISBN10: 0765617706
ISBN13: 9780765617705
Publisher: Routledge
Published: Feb 15 2010
Pages: 544
Weight: 2.35
Height: 1.30 Width: 6.90 Depth: 10.10
Language: English
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.

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