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Sustainable Marketing of Transformative Heritage Tourism
Hardcover
Business GeneralTravel General
ISBN13: 9781032386676
Publisher: Routledge
Published: Nov 29 2024
Pages: 250
Weight: 1.23
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.
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