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Sustainability in Luxury Fashion Business
Hardcover
Series: Springer Fashion Business
Business GeneralTechnology & Engineering
ISBN13: 9789811088773
Publisher: Springer Nature
Published: May 24 2018
Pages: 194
Weight: 1.03
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Chapter 1. Opening: Sustainability and Luxury Brands (Chris K.Y. Lo).- Chapter 2. Sufficient Desire: The Discourse of Sustainable Luxury (Katie Baker Jones).- Chapter 3. The Marketing of Sustainability and CSR Initiatives by Luxury Brands: Cultural Indicators, Call to Action, and Framework (RayeCarol Cavender).- Chapter 4. Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability(Stacy Hyun-Nam Lee).- Chapter 5. Luxury Cruelty: An Analysis of Consumers' Responses to Animal Cruelty in a Luxury Fashion Supply Chain (Heejin Lim) etc.
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