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The Sustainability Effect

The Sustainability Effect

Paperback

Business GeneralManagement

ISBN10: 1349543144
ISBN13: 9781349543144
Publisher: Palgrave
Published: Sep 15 2005
Pages: 175
Weight: 0.55
Height: 0.44 Width: 5.50 Depth: 8.50
Language: English
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.

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Business General