Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A Study on Customer Satisfaction and Retention in the Telecommunication Industry; An Empirical Study of the New Juaben Municipality

A Study on Customer Satisfaction and Retention in the Telecommunication Industry; An Empirical Study of the New Juaben Municipality

Marfo Agyeman, Collins

Paperback

Business General

ISBN10: 1304126439
ISBN13: 9781304126436
Publisher: Lulu Pr
Published: Jun 11 2013
Pages: 82
Weight: 0.63
Height: 0.21 Width: 8.50 Depth: 11.00
Language: English
This is about the Telecommunication Industry in the New Juaben Municipality of Ghana. From being a monopoly, the market has switched into a more competitive market with more competitors that offer more services. Increased in the number of networks together with high expectation of consumers for quality services have brought about a very keen competition in the industry. There has been a lot of rivalry from the various competitors such as MTN, Vodafone, Tigo, Zain, and Kasapa. There is the continuous switching or defecting of customers from one network to the other if one's service is deemed as less quality. It is easier for Telecommunication providers to acquire customers but are they really satisfied with their offerings in order to be retained overtime?

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