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Strategy in Crisis: Why Business Needs a Completely New Approach
Hardcover
ISBN13: 9780814718995
Publisher: New York Univ Pr
Published: Oct 1 1997
Pages: 320
Weight: 1.34
Height: 0.93 Width: 6.28 Depth: 9.50
Language: English
Companies have forgotten the art of strategic thinking. Existing strategic models, established decades ago, are obsolete in the current economy. Without the appropriate strategy tools, management has turned inward on issues such as reengineering and has relied upon shorter term market perspectives. As a result companies around the globe have failed or lost substantial parts of their market shares.
A must-read for business people at all levels, Strategy in Crisis provides companies with a roadmap to the specific and sometimes new sources of competitive advantage that will drive future growth and success.
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