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Strategy for Success in Asia: Mastering Business in Asia

Strategy for Success in Asia: Mastering Business in Asia

Hardcover

Series: Mastering Business in Asia

Business GeneralManagement

ISBN10: 047082137X
ISBN13: 9780470821374
Publisher: Wiley
Published: Feb 18 2005
Pages: 228
Weight: 1.55
Height: 1.00 Width: 5.90 Depth: 8.90
Language: English

In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic success in Asia. This important book is for anyone who has a stake in Asia or has plans to do business in it.

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Business General