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Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy

Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy

Hardcover

Business GeneralTechnology & Engineering

ISBN10: 3319495402
ISBN13: 9783319495408
Publisher: Springer
Published: Mar 15 2017
Pages: 424
Weight: 1.78
Height: 1.00 Width: 6.14 Depth: 9.21
Language: English
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume Strategy and Communication for Innovation and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

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