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Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

Paperback

Business GeneralManagement

ISBN10: 1349311537
ISBN13: 9781349311538
Publisher: Palgrave
Published: Aug 21 2009
Pages: 269
Weight: 0.74
Height: 0.60 Width: 5.50 Depth: 8.50
Language: English
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

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Business General