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Strategic Management in Emerging Markets: Aligning Business and Corporate Strategy
Paperback
ISBN13: 9781787541665
Publisher: Emerald Pub Ltd
Published: Dec 10 2018
Pages: 504
Weight: 1.45
Height: 1.10 Width: 6.00 Depth: 8.90
Language: English
The book focuses on newer aspects of strategy theory and the hallmarks of emerging markets, such as dynamic capabilities, environmental turbulence, and the difficulties associated with strategic choice and execution in complex business environments. An appreciation of the role of megatrends is also a key aspect since emerging markets evolve at much faster rates than slower growth developed economies. Appealing to practitioners and students of strategic management and international business, the book bridges conceptual and practical realms of strategy generating intellectual synergies for the reader and enhancing the learning experience.
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