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Strategic Management in Construction

Strategic Management in Construction

Paperback

Technology & Engineering

ISBN10: 0632049995
ISBN13: 9780632049998
Publisher: Blackwell Publishers
Published: Dec 1 2000
Pages: 260
Weight: 0.90
Height: 0.57 Width: 6.56 Depth: 9.50
Language: English
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions.

Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations.

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