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Strategic Media Planning and Buying: Integration of Traditional and Digital Media
Paperback
Business GeneralGeneral Sociology
ISBN13: 9781032724577
Publisher: Routledge India
Published: May 31 2024
Pages: 420
Weight: 1.35
Height: 0.90 Width: 6.14 Depth: 9.21
Language: English
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
1 different editions
Also available
Strategic Media Planning and Buying: Integration of Traditional and Digital Media
Rathore, Basant
Hardcover
Also from
Rathore, Basant
Strategic Media Planning and Buying: Integration of Traditional and Digital Media
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