Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Mastery

Strategic Mastery

Asmaa, Reffas
Aya, M'Hammdi Bouzina

Paperback

Business General

ISBN10: 6207995287
ISBN13: 9786207995288
Publisher: LAP Lambert Academic Publishing
Published: Oct 11 2024
Pages: 80
Weight: 0.28
Height: 0.19 Width: 6.00 Depth: 9.00
Language: English
This book, Strategic Frameworks for Competitive Advantage: Exploring the X and O Theory in Contrasting Marketing Approaches to Winning Public Contracts: Comparative Study of Two Algerian Contractors, delves into the strategic methodologies employed by private and public enterprises in securing public procurement contracts. Through the innovative lens of the X and O Theory, we analyze the proactive and aggressive strategies of the X Company type against the reactive and defensive approaches of the O Company type. Our comparative study focuses on two Algerian contractors - one private and one public. We explore their sourcing strategies, company presentations, quality assurance, partnerships, market intelligence, brand image, competitive strategies, financial management, marketing, and relationships. By categorizing these companies into subtypes such as XXO, XOX, and OOX, we provide a nuanced understanding of how different strategic blends impact their success in the competitive landscape of public procurement. This comprehensive analysis offers valuable insights for business leaders, strategists, and policymakers.

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