Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Innovative Marketing: 6th IC-Sim, Pafos, Cyprus 2017

Strategic Innovative Marketing: 6th IC-Sim, Pafos, Cyprus 2017

Sakas, Damianos P.
Nasiopoulos, Dimitrios K.

Paperback

Series: Springer Proceedings in Business and Economics

Business GeneralMarketingGeneral Computers

ISBN10: 3030161013
ISBN13: 9783030161019
Publisher: Springer Nature
Published: Aug 14 2020
Pages: 275
Weight: 0.91
Height: 0.61 Width: 6.14 Depth: 9.21
Language: English

Chapter 1. Managing consumers' negative comments in period of crisis. The case of the the Greek super markets.- Chapter 2. Perceived Corporate Social Responsibility and job satisfaction in a port logistics organization.- Chapter 3. Emotional exhaustion and perceived Corporate Social Responsibility: A case study of a port logistics organization.- Chapter 4. Public Sector Marketing in a period of crisis: perceptions and challenges for the public sector managers.- Chapter 5. Consideration of consumer behavior on environmental labeled agrifood products.- Chapter 6. Evaluation of the re-use of packaging in the food supply chain.- Chapter 7. Public policies and benchmarking in tourism as a key to success for destination.- Chapter 8. Customer Relationship Management & Social media in Greek Tourism.- Chapter 9. Tourism & Destination Marketing the case of Greece.- Chapter 10. Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z.- Chapter 11. Local Food and Beverages as a Tool of Destination Marketing.- Chapter 12. How to win with the use of creative thinking - the integration of theory and practice in tertiary education.- Chapter 13. Ambient media design as a tool of creation of new communication media.- Chapter 14. Implementation of current marketing communication tools into practice in the Czech and Slovak republic.- Chapter 15. Quo Vadis Advertisement Positives and negatives of current ad.- Chapter 16. European Class III Medical Devices: Strategic Considerations for Marketing in the Middle East.- Chapter 17. The analysis of the perceived usefulness of online communication tools when searching for SMEs.- Chapter 18. An empirical examination of innovation management system and financial performance.- Chapter 19. Assessing reputation of an enterprise as a socially responsible organization.- Chapter 20. Spontaneous Brand Awareness and Consumer Attitudes to Brands in the Czech Republic and Slovakia.- Chapter 21. A methodological approach for effective and sustainable strategic planning in Independent Authorities: the case of the Hellenic Ombudsman.- Chapter 22. Modeling and Simulation of the Strategic Use of the Internet Forum aiming at Business Success of High Technology Companies.- Chapter 23. Modeling the Strategy of Digital Communications.- Chapter 24. Partial Least Square Modeling Measurement & Technology Evaluation of Exporting Companies.- Chapter 25. Hospital Information Systems Planning: Strategic IT Alignment in Healthcare.- Chapter 26. Work-related Stress in Public Healthcare: A Case Study in Greece during economic crisis.- Chapter 27. Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies.- Chapter 28. Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies.- Chapter 29. Modelling and simulation of pedestrian behaviour on museum exhibition spaces.- Chapter 30. Improving Website Usability and Traffic Based on Users Perceptions and Suggestions. A User-Centered Digital Marketing Approach.- Chapter 31. The problems of teaching and learning in a cross-cultural environment.

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