Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Electronic Marketing: Directing E-Business Operations

Strategic Electronic Marketing: Directing E-Business Operations

Jenkins, Matthew

Hardcover

AccountingBusiness General

Currently unavailable to order

ISBN13: 9798887157221
Publisher: Oryson Press
Pages: 264
Weight: 1.49
Height: 0.63 Width: 7.00 Depth: 10.00
Language: English
Strategic Electronic Marketing: Directing E-Business Operations addresses the critical need for effective digital strategies in today's rapidly evolving business landscape. The proliferation of online platforms and mobile technologies has made e-business an indispensable component of organizational success, yet it presents significant challenges in terms of technological integration, strategic planning, and adapting traditional management principles to a digital-first environment. Navigating these complexities requires a comprehensive understanding of both technological foundations and strategic execution. This book provides a thorough exploration of e-business technology infrastructure, including digital marketing tools, customer relationship management, and web design. It details how to develop a robust e-business strategy framework and examines essential management systems for e-commerce success. Further topics include mobile commerce payment solutions, the principles and practices of e-retailing, general business management in the digital age, and the dynamic e-commerce business environment, alongside the role of internal marketing in driving organizational change. This resource is invaluable for students, researchers, and professionals seeking to master the intricacies of electronic marketing and e-business operations.

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