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The Strategic Decision Challenge
Hardcover
Series: Wiley Contemporary Strategic Concerns
ISBN13: 9780471974802
Publisher: John Wiley & Sons
Published: Feb 19 1998
Pages: 268
Weight: 1.10
Height: 0.77 Width: 6.26 Depth: 9.33
Language: English
Mögliche Ursachen wie Fehleinschätzungen des unternehmerischen Umfeldes, schlechte Analysen und Mangel an Kreativität werden erforscht und eingehend untersucht. Jedes Kapitel behandelt weitreichende Perspektiven des Themas, von Möglichkeiten zur Verbesserung strategischer Entscheidungen bis hin zu zahlreichen Analysetechniken, die im strategischen Entscheidungsproze angewandt werden können. Ferner werden die drei Säulen erfolgreicher Geschäftsstrategien diskutiert: Gespür und kreatives Denken, fundiertes Verständnis der Situation und die Fähigkeit zur Umsetzung. Enthalten sind internationale Beiträge aus Theorie und Praxis des strategischen Managements. (12/97)
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