Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media

Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media

Bonk, Kathy
Tynes, Emily
Griggs, Henry

Paperback

Series: Jossey-Bass Nonprofit Guidebook, Book 3

Business GeneralMarketing

Publisher Price: $39.95

ISBN10: 0470181540
ISBN13: 9780470181546
Publisher: Jossey-Bass
Published: Sep 1 2008
Pages: 208
Weight: 1.10
Height: 0.60 Width: 8.40 Depth: 10.80
Language: English
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

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