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Strategic Communication in Business and the Professions

Strategic Communication in Business and the Professions

Paperback

Business GeneralGeneral Drama

ISBN10: 0205693113
ISBN13: 9780205693115
Publisher: Pearson
Published: Feb 19 2010
Pages: 456
Weight: 1.75
Height: 0.90 Width: 7.90 Depth: 9.90
Language: English
Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.

This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.

Also from

O'Hair, Dan

Also in

Business General