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612-822-4611
Strategic Blueprints for AI-Driven Marketing in the Digital Era

Strategic Blueprints for AI-Driven Marketing in the Digital Era

Hardcover

Business GeneralInvesting & FinanceGeneral Computers

ISBN13: 9798337338972
Publisher: Igi Global Scientific Publishing
Published: Apr 30 2025
Pages: 400
Weight: 2.85
Height: 1.31 Width: 7.00 Depth: 10.00
Language: English
In the digital landscape, AI-driven marketing reshapes how brands engage with customers, optimize campaigns, and drive growth. Strategic blueprints for AI-driven marketing provide a framework for businesses to leverage advanced technologies like machine learning, natural language processing, and data analytics to enhance decision-making and deliver personalized, impactful experiences. As digital channels become crowded and consumer expectations rise, organizations must create comprehensive, data-backed strategies that incorporate cutting-edge AI tools and align with their goals and values. These strategic blueprints help businesses navigate the complexities of modern marketing and ensure long-term success in a digital world. Strategic Blueprints for AI-Driven Marketing in the Digital Era explores the integration of intelligent technology into business branding and marketing strategies. It examines digital communication channels for effective customer retention. This book covers topics such as chatbots, ethics and law, and brand identity, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.

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Business General