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Storytelling for Leadership & Influence: How Leaders Frame Meaning, Shape the Moment, and Rebuild When the Story Breaks
Hardcover
Publisher: Twin Tails Press
Published: Jan 16 2026
Pages: 214
Weight: 1.00
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Storytelling for Leadership & Influence is for anyone who must speak with steadiness when the stakes are high.
Most leaders assume communication is about saying the right thing. Jeff Evans argues it's about helping people make sense of what's happening - before silence fills with rumor, assumptions, and competing interpretations. When pressure hits - public scrutiny, internal disruption, or sudden crisis - leaders often respond by communicating more. But more words can create more noise, more drift, and less trust.
Drawing on work across politics, media, and ministry for nearly 40 years, Evans shows how credibility is built and lost in real time. Rather than offering messaging, he gives a repeatable way to frame reality: name the moment in plain language, establish the mission frame, remove role fog, and replace vagueness with clear expectations people can execute. He pairs that clarity with a second discipline: precision-the quiet, visible follow-through that communicates competence before a leader ever speaks.
This isn't a book about crafting better anecdotes. It's about the deeper work of leadership storytelling: shaping meaning, aligning perception with truth, and guiding people through uncertainty with honesty, discipline, and structure-especially when the story breaks.
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