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The Story Is Everything: Mastering Creative Communication for Business
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ISBN13: 9781913947941
Publisher: Laurence King Pub
Published: May 17 2022
Pages: 192
Weight: 0.80
Height: 0.70 Width: 5.70 Depth: 7.90
Language: English
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.
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