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Stickier Marketing: How to Win Customers in a Digital Age

Stickier Marketing: How to Win Customers in a Digital Age

Hardcover

Business GeneralManagement

ISBN10: 0749476265
ISBN13: 9780749476267
Publisher: Kogan Page
Published: Jan 27 2015
Pages: 272
Weight: 1.23
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

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Business General