Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Startupland: Madness, Brilliance and PR Misadventures

Startupland: Madness, Brilliance and PR Misadventures

Traylor, Polly
Wolf, Kevin

Paperback

Business General

ISBN10: 1544074891
ISBN13: 9781544074894
Publisher: Createspace
Published: Apr 25 2017
Pages: 122
Weight: 0.28
Height: 0.26 Width: 5.00 Depth: 8.00
Language: English
Startupland: Madness, Brilliance and PR Misadventures delves into the startup traits that kill the best PR and marketing strategies-inertia, ego, a pressure-cooker culture, and a lack of trust, among others. This is also a book about conflict, between reporters and PR people, between startups and the outsiders they hire. It's about why storytelling is so important for startups; a killer app is not enough. Tech startups need ink to get mindshare, develop their brand and attract investors and customers in a crowded market. If you never understood PR or think it's a waste of time, read this book to see why startups can do well to invest more time into developing this important business practice.

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