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Starting a Successful Business: Your Guide to Setting Up Your Dream Start-Up, Controlling Its Finances and Managing Its Operations
Paperback
Series: Business Success
Publisher Price: $25.99
ISBN13: 9780749480868
Publisher: Kogan Page
Published: Aug 29 2017
Pages: 280
Weight: 0.72
Height: 0.59 Width: 5.50 Depth: 8.50
Language: English
The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of Starting a Successful Business is your definitive guide to setting up a business that will thrive.
Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.
Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.
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