Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Start with Placement

Start with Placement

Chaney, Allen

Paperback

Business General

ISBN13: 9798197411327
Publisher: Independently Published
Published: May 18 2026
Pages: 250
Weight: 0.75
Height: 0.53 Width: 6.00 Depth: 9.00
Language: English
Most people who enter senior care start in the wrong place.

They launch a home care agency. They open an assisted living home. They build a team, acquire a license, sign a lease - and then spend the next two years discovering the truth that should have come first: senior care runs on trust. And trust flows from relationships you don't have yet.

Start With Placement is the book that changes the order.

Written by Allen Chaney - founder of a licensed assisted living and home care operation in Maryland and creator of the ASPC model - this is the operational guide for anyone who wants to build a senior care business the smart way. Not the hardest way. The right way.

A senior placement agency costs almost nothing to launch. No staff. No caregiver callouts. No scheduling software, no compliance audits, no facility lease. What it does require - and what it builds, from day one - is the exact network of relationships that every home care agency and assisted living home depends on to survive.

Social workers. Discharge planners. Elder law attorneys. Case managers. When you're a placement agent, these people want to know you. You solve their problem. You become a trusted resource before you become an operator. And when the time comes to expand - to add home care, to open your own AL home, to build the full stack - you expand into a market that already knows your name.

Inside this book:

  • Why senior care is a trust economy - and why marketing dollars alone will never fix a referral problem
  • The five startup advantages that make placement the superior entry point
  • How to build your first 10 community partnerships and your referral network from scratch
  • The family intake process - how to assess, guide, and place with confidence
  • Exactly how placement fees work and how you get paid
  • When and how to add home care, assisted living, and consulting to your portfolio
  • The full ASPC stack: Placement → Home Care → AL → Consulting

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