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Start-Ups and the Mobilization of Social Interactions
Paperback
ISBN13: 9781804556092
Publisher: Emerald Pub Ltd
Published: Jun 12 2023
Pages: 176
Weight: 0.50
Height: 0.20 Width: 5.50 Depth: 8.40
Language: English
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it entrepreneurial activism and its philosophy is community first, start-up second. Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community.
The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents.
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