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Stand Out!: Building Brilliant Brands For The World We Live In
Paperback
AccountingBusiness GeneralManagement
Publisher Price: $31.99
ISBN13: 9781951527525
Publisher: Business Expert Press
Published: Sep 23 2020
Pages: 162
Weight: 0.50
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
It presents the why-do and the how-to along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful word wizard glossary at the end of each chapter explaining business terms and expressions used.
This book democratizes branding: It makes branding-its history, theory, and practice-easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transfor¬mation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!
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