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The Spiral Staircase: Why I Stepped Off a Rocket Ship to Build a Cathedral
Paperback
Publisher Price: $19.99
Publisher: Thurston Productions
Published: Oct 25 2025
Pages: 292
Weight: 0.75
Height: 0.66 Width: 5.50 Depth: 8.50
Language: English
David Thurston built a hair color brand called Pulp Riot from scratch, scaled it globally, and sold it to L'Oréal for nearly $100 million, all in under two years. But here's the twist: at the peak of success, he walked away, took a year off, and asked himself: What kind of company, and what kind of life, do I really want to build?
He came back swinging with a brand-new playbook. Not to build another rocket ship, but to construct a cathedral. His new venture, Danger Jones, was born from that vision: independent, purposeful, and built to last.
This book reveals how he did it, not just once, but twice. It's an honest, behind-the-scenes look at what it takes to create something world-class and a raw exploration of what comes after you get everything you thought you wanted.
More than a memoir. More than a business book. The Spiral Staircase is a manifesto about reinvention, rebellion, and building with soul. It's a cinematic journey packed with hard-earned lessons, original frameworks, and a new philosophy and playbook to help you climb toward greater success and a bolder life.
This book is for:
- Artists who've lost their spark
- Employees stuck in jobs they've outgrown
- Entrepreneurs chasing that next level
- Founders searching for meaning
- Anyone ready to disrupt or defeat Goliath and live a bold life
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