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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Specialization in Online Innovation Communities: Understand and Manage Specialized Members

Specialization in Online Innovation Communities: Understand and Manage Specialized Members

Paperback

Series: Forschungs-/Entwicklungs-/Innovations-Management

Business GeneralManagement

ISBN10: 3658053178
ISBN13: 9783658053178
Publisher: Springer Gabler
Published: May 7 2014
Pages: 163
Weight: 0.53
Height: 0.41 Width: 5.83 Depth: 8.27
Language: English
Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today's community management to improve the attracting, controlling and retaining of their members.

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