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El Tesoro de los Valores Corporativos: Cinco claves para el éxito organizacional Liderazgo centrado en valores
Paperback
ISBN13: 9781644385951
Publisher: Booklocker.Com Inc
Published: Mar 20 2019
Pages: 196
Weight: 0.51
Height: 0.42 Width: 5.50 Depth: 8.50
Language: Spanish
En los últimos años, hemos visto como corporaciones consideradas demasiado grandes para caer fracasaron miserablemente, asà como bancos de mucha importancia financiera, compañÃas de automóviles y otros gigantes necesitaron ser rescatadas por el gobierno. Aunque sin ninguna atención por parte de los medios, miles de empresas luchan cada dÃa con retos costosos, requieren mucho tiempo y se desgastan atendiendo a los clientes, empleados y proveedores. Sin embargo, también están aquellas empresas que logran prosperar en tiempos buenos y en tiempos difÃciles; cuentan con empleados felices y con legiones de clientes fieles. Cuál es su secreto?
Lisa Huetteman sabe cuál es dicho secreto. Basándose en más de 30 años de experiencia y trabajando tanto con empresas que pertenecen a Fortune 100 y con pequeñas empresas, Lisa ha descubierto y presenta los ingredientes esenciales para construir el éxito en los negocios a largo plazo, en su nuevo libro: El Tesoro de los Valores Corporativos: Cinco claves para el éxito organizacional; Liderazgo centrado en valores, Lisa muestra cómo las empresas que identifican y definen explÃcitamente sus valores fundamentales, contratan a personas que los comparten, trabajando asà con una visión unida y un propósito común que conduce a la empresa a un rendimiento excepcional y a buenas utilidades.
Resaltando la diferencia entre una cultura del mercadeo basada sólo en las palabras que conviene decir y una cultura de valores fundamentales que son verdaderamente integrados en la vida de una empresa, Lisa se basa en las experiencias de los lÃderes de éxito y las empresas para mostrar cómo funcionan estos valores fundamentales en la realidad, y ofrece medidas concretas para mostrar a los lectores lo que pueden hacer para obtener beneficios similares.
Este libro desentraña los retos que enfrentan las empresas para integrar los valores claves, en las operaciones diarias de las empresas y muestra a partir de estudios de casos prácticos e inspiradores cómo lograrlo de manera exitosa. Lisa ofrece la implementación de cinco claves descritas en este libro, para que cualquier negocio pueda convertirse en una organización centrada en valores, donde el equipo de liderazgo impulsa un cambio en la cultura que lleva a un éxito sostenible y tangible. Más importante aún, los lÃderes empresarilaes al leerlo pueden reconocer y apreciar que el mayor valor de los valores centrales, es en última instancia, los propios valores.
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