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Productos y servicios inteligentes y sostenibles
Paperback
Publisher Price: $25.99
ISBN13: 9788418532382
Publisher: Marge Books
Published: Jul 7 2022
Pages: 356
Weight: 1.25
Height: 0.74 Width: 6.69 Depth: 9.61
Language: Spanish
Esta obra describe cómo se abre paso un nuevo modelo productivo, basado en la tecnologÃa y la Industria 4.0, en el que la innovación se pone al servicio de la sostenibilidad. Mantener la productividad de las empresas exige la innovación continua de sus productos y servicios, que han de integrar las tecnologÃas y metodologÃas adecuadas para incorporar inteligencia y durabilidad. Diseñar de un modo inteligente (smart design) e innovar en la fabricación de productos y los servicios asociados son la clave para lograrlo y garantizar el progreso social.
Este libro explica por qué la innovación debe basarse en la creatividad, alma de la innovación, qué estrategias mentales contribuyen a inducir la inspiración (si esta no llega sola), por qué y cómo se deben medir la innovación y la creatividad, y por qué un producto no es inteligente si ignora la sostenibilidad del planeta.
Desde hace más de una década, los autores impulsan el diseño de productos y servicios inteligentes y sostenibles en la prestigiosa escuela universitaria de diseño ESDI, de la Universidad Ramon Llull.
A través de numerosos ejemplos y técnicas, la obra detalla cómo trabajar para mejorar la vida de las personas a escala global y contribuir a que la sociedad digital sea un lugar más ético y sostenible. Está dirigida tanto a profesionales de la gestión, como a docentes y a quienes quieran dedicarse en su actividad profesional a la innovación y la creatividad.
- La innovación al servicio de la sostenibilidad.
- Estrategias mentales para inducir la inspiración.
- Ejemplos y técnicas de ayuda a la creatividad.
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