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El PODER de la PSICOLOGÍA en PUBLICIDAD: Cómo la mente moldea el consumo
Paperback
Publisher: Independently Published
Published: Mar 18 2025
Pages: 178
Weight: 0.54
Height: 0.41 Width: 6.00 Depth: 9.00
Language: Spanish
Por qué algunos anuncios se quedan en nuestra memoria mientras otros pasan desapercibidos? Cómo las marcas logran influir en nuestras decisiones sin que nos demos cuenta? La respuesta está en la psicología.
Este libro es una exploración profunda de los principios psicológicos que hacen que la publicidad sea efectiva. Desde el inconsciente del consumidor hasta el impacto de las emociones, los sesgos cognitivos y la neurociencia del consumo, descubrirás cómo las marcas moldean percepciones y comportamientos.
A lo largo de tres secciones fundamentales-Fundamentos Psicológicos en la Publicidad, Aplicaciones Prácticas y Ética en la Persuasión-este libro conecta la teoría con estrategias concretas para profesionales del marketing, la publicidad y la comunicación.
Si buscas entender la ciencia detrás de la persuasión y aplicar estos conocimientos para crear campañas más impactantes y éticas, este libro es para ti.
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