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Negociación intercultural. Estrategias y técnicas de negociación internacional
Paperback
Publisher Price: $25.99
ISBN13: 9788415340799
Publisher: Marge Books
Published: Feb 12 2024
Pages: 330
Weight: 1.14
Height: 0.69 Width: 6.69 Depth: 9.45
Language: Spanish
Este libro es una guÃa imprescindible para aquellas personas que deben enfrentarse a una negociación comercial, al inicio de un proyecto internacional, a un cambio de residencia o a una actividad en un entorno cultural, geográfico o social distinto del suyo habitual.
Esta obra permite conocer desde los factores más generalistas de un entorno social hasta los más concretos: comprender las dimensiones culturales necesarias para relacionarse con personas de otras culturas, reconocer la personalidad de los interlocutores y utilizar las técnicas de negociación más exitosas en cada caso.
Los autores han definido tres partes que se corresponden, haciendo un sÃmil deportivo, con la definición del terreno de juego (el entorno polÃtico, económico y social de las regiones más importantes del mundo), la posición de los jugadores en el campo (el conocimiento y uso de las dimensiones culturales, la personalidad y la comunicación), y las estrategias para lograr la victoria (las técnicas de negociación especÃficas que han de emplearse en función de las circunstancias).
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