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Marketing Inmobiliario en la Era Digital: Los secretos del marketing digital aplicados al negocio inmobiliario
Paperback
ISBN13: 9781687334220
Publisher: Independently Published
Published: Aug 21 2019
Pages: 224
Weight: 0.74
Height: 0.51 Width: 6.00 Depth: 9.00
Language: Spanish
La manera en la que compramos vivienda y cómo buscamos oportunidades de inversión ha cambiado de manera vertiginosa. El negocio inmobiliario tradicional se encuentra cada vez más limitado con los canales de venta tradicionales, las tÃpicas ferias inmobiliarias, los portales de listado de viviendas o incluso los medios publicitarios tradicionales. La calidad de los contactos generados a través de estos medios va en decremento mientras que la inversión en captación aumenta cada vez más.
Estamos viviendo una segunda época dorada en el sector inmobiliario y la cantidad de oportunidades gracias a la tecnologÃa son casi ilimitadas, pero dichas oportunidades no están a la vista de todo empresario del sector. Solamente los empresarios más visionarios y con mayor capacidad de adoptar las nuevas tecnologÃas en su negocio, sacarán partido a esta situación.
Este libro va dirigido al empresario inmobiliario. Si no tienes un negocio en el sector, ya sea una inmobiliaria, una promotora o una constructora no leas este libro. Si estás esperando dar un giro de 180 a tu negocio de la noche a la mañana, no leas este libro. Si crees que eso de la transformación digital no va contigo y que es una moda pasajera, por favor, no leas este libro.
En cambio, si crees que hay algo más ahà fuera aparte de las ferias inmobiliarias y de los portales tÃpicos de listados de viviendas, este libro es para ti. Si tienes el presentimiento de que el marketing digital tiene un potencial brutal para tu negocio, pero te sientes abrumado por tanta tecnologÃa e información, este libro es para ti. Si has implementado una estrategia de marketing digital recientemente en tu negocio, pero no te está dando los resultados que esperabas, deja todo lo que estés haciendo y lee este libro ahora mismo.
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