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Inteligencia predictiva para gerentes basados en datos: Modelo de proceso, herramienta de evaluación, modelo de TI, modelo de competencias y estudios
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ISBN13: 9798737168261
Publisher: Unicorn Pub Group
Published: Apr 13 2021
Pages: 292
Weight: 0.87
Height: 0.61 Width: 5.98 Depth: 9.02
Language: Spanish
Publisher: Unicorn Pub Group
Published: Apr 13 2021
Pages: 292
Weight: 0.87
Height: 0.61 Width: 5.98 Depth: 9.02
Language: Spanish
Este libro es la primera edición en español del bestseller 2021 Data Management de la prestigiosa editorial Springer Nature. Este libro describe cómo las empresas pueden establecer y realizar de forma fácil y pragmática el camino hacia una empresa basada en datos, sin apoyo externo ni inversiones adicionales. Utilizando un ecosistema de inteligencia predictiva (IP), el libro primero introduce y explica los conceptos y la terminologÃa más importantes. A continuación, el modelo de madurez de la IP describe las fases en las que puede construir un ecosistema de IP en su empresa. El libro también muestra un autotest de IP que ayuda a los directivos a identificar los pasos iniciales. Además, se define por primera vez un modelo de pila tecnológica de IP, que muestra cómo el departamento de TI puede apoyar mejor el tema. Por último, el modelo de competencias de IP resume todos los elementos en un modelo de acción para la empresa. Todo el libro está apuntalado con ejemplos prácticos, y los estudios de casos muestran cómo la inteligencia predictiva, en el espÃritu de la gestión basada en datos, puede utilizarse de forma rentable a corto, medio y largo plazo. Del contenido:
- Inteligencia predictiva y principios económicos fundamentales
- El Ecosistema de Inteligencia Predictiva
- El modelo de madurez de la inteligencia predictiva
- El modelo de proceso para la inteligencia predictiva
- El TechStack de Inteligencia Predictiva (PITechStack)
- El Equipo de Inteligencia Predictiva Sobre los autores: Prof. h.c. Dr. Uwe Seebacher (MBA), doctor en EconomÃa y Administración de Empresas, es asesor ejecutivo con más de 25 años de experiencia en alta dirección como consultor, empresario, inversor y gerente. Uwe Seebacher es conocido internacionalmente por su innovador enfoque de Template-based Management (TMB). Es un popular conferenciante y panelista, además de su papel como profesor en de negocios y universidades, y es autor de artÃculos y libros para muchas de las principales editoriales de gestión, por ejemplo, Template-based Management (Springer), B2B Marketing Guidebook (Springer), Strategic Workforce Management (Harvard Business Manager), Handbook of Management Development (USP International).Algunos de sus libros también están disponibles como cursos universitarios en lÃnea de Springer Iversity.Cursos como el B2B Marketing Excellence Journey, Template-based Management o el Data Management Excellence Journey. Para más información sobre el autor, visite uweseebacher.org. Julián Garritz tiene estudios en Historia por la Universidad Nacional Autónoma de México. Es Fundador y Director General de Garritz Internacional, agencia digital y consultora con presencia en Latinoamérica, Estados Unidos y Europa. Dirigiendo la estrategia del grupo desde Frankfurt, Alemania, ha desarrollado exitosamente una red internacional que sirve a clientes en diferentes y segmentos, entre los que destacan los servicios financie-ros, el entretenimiento, la salud y los negocios industriales.
- El Ecosistema de Inteligencia Predictiva
- El modelo de madurez de la inteligencia predictiva
- El modelo de proceso para la inteligencia predictiva
- El TechStack de Inteligencia Predictiva (PITechStack)
- El Equipo de Inteligencia Predictiva Sobre los autores: Prof. h.c. Dr. Uwe Seebacher (MBA), doctor en EconomÃa y Administración de Empresas, es asesor ejecutivo con más de 25 años de experiencia en alta dirección como consultor, empresario, inversor y gerente. Uwe Seebacher es conocido internacionalmente por su innovador enfoque de Template-based Management (TMB). Es un popular conferenciante y panelista, además de su papel como profesor en de negocios y universidades, y es autor de artÃculos y libros para muchas de las principales editoriales de gestión, por ejemplo, Template-based Management (Springer), B2B Marketing Guidebook (Springer), Strategic Workforce Management (Harvard Business Manager), Handbook of Management Development (USP International).Algunos de sus libros también están disponibles como cursos universitarios en lÃnea de Springer Iversity.Cursos como el B2B Marketing Excellence Journey, Template-based Management o el Data Management Excellence Journey. Para más información sobre el autor, visite uweseebacher.org. Julián Garritz tiene estudios en Historia por la Universidad Nacional Autónoma de México. Es Fundador y Director General de Garritz Internacional, agencia digital y consultora con presencia en Latinoamérica, Estados Unidos y Europa. Dirigiendo la estrategia del grupo desde Frankfurt, Alemania, ha desarrollado exitosamente una red internacional que sirve a clientes en diferentes y segmentos, entre los que destacan los servicios financie-ros, el entretenimiento, la salud y los negocios industriales.
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