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Instagram para Negocios y Emprendedores - INSTAEMPRENDE: Cómo cambiar los resultados de tu Instagram en 21 dÃas
Paperback
Publisher: Independently Published
Published: Mar 24 2021
Pages: 108
Weight: 0.34
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Spanish
O, tal vez, ya empezaste a publicar contenido, pero no ves resultados, incluso dedicándole una buena parte de tu energÃa a su creación.
A pesar de todos los años que llevo en el área de marketing, asesorando a otros y ayudándolos a generar millones de dólares con sus empresas y emprendimientos, gestionar mis propias marcas se convirtió en un verdadero reto el dÃa que me vi obligada a abrir mis cuentas en Instagram. Me sentÃa como un cirujano teniendo que operarse a sà mismo.
No sabÃa de qué hablar, qué imágenes colocar y, lo peor de todo, no sabÃa a donde querÃa llegar con lo que estaba comenzando a hacer. Se me iba el tiempo pensando en lo que debÃa publicar para conseguir objetivos que ni siquiera tenÃa claros.
En ese momento, comencé un largo trabajo de investigación y ejecución, para entender a Instagram y su algoritmo. En el proceso, conocà personas con más de un millón de seguidores que no facturaban ni un dólar a través de esta plataforma, y otras como por ejemplo, el caso de una chica con un negocio local, y menos de dos mil seguidores, que facturaba entre ocho y diez mil dólares al mes.
Pero Cómo atraer la atención de esos consumidores y hacer que se queden con nosotros?
Como te imaginarás, no hay una respuesta única. Es una combinación de factores, entre los cuales se encuentra la investigación del mercado, la coherencia de la marca y la constancia en la exposición:
En este libro:
- Encontrarás la forma de crear una marca fuerte y sostenible en IG, tanto si ya tienes una, como si todavÃa no has creado ninguna.
- Aprenderás a definir a un consumidor objetivo dispuesto a escuchar todo lo que tu marca quiera decirle.
- Obtendrás una estrategia detallada de cómo dirigirte a tus seguidores.
- Una guÃa detallada de cómo debe lucir tu cuenta, dependiendo del consumidor al cual te dirijas.
- Descubrirás el tipo de emociones que debes aprender a despertar con tu contenido.
- Conocerás los lÃmites visibles que debes respetar en esta red social y, también, los lÃmites invisibles de los que nadie habla, pero que podrÃan hacer que cierren tu cuenta sin previo aviso, y haciéndote perder el trabajo de meses o años de esfuerzo.
- Obtendrás trucos e ideas para evitar la fatiga creativa.
- Te llevarás ideas para crear contenido de valor, incluso, si no tienes mucho tiempo para dedicarte a esta actividad.
- Conocerás aplicaciones de diseño para vÃdeos y fotografÃa.
- Descubrirás ideas para atraer nuevos seguidores cada dÃa.
- Potenciarás tu mentalidad para lograr objetivos, realmente sorprendentes.
Sobre la autora:
Bea GarcÃa Ares, es una profesional del área de marketing y desarrollo del potencial humano. Speaker internacional y autora del Bestseller ERES REEDITABLE, creadora del Método Neurolead, del podcast Lo puedes lograr y Expansiónate. Especializada expansión, innovación, escalabilidad de negocios y desarrollo de perfiles de alto desempeño, con más de 20 años de experiencia en múltiples categorÃas y paÃses.
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