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Informe mundial sobre la propiedad intellectual en 2017 - Capital intangible en las cadenas globales de valor
Paperback
ISBN13: 9789280528978
Publisher: Lightning Source Inc
Published: Jan 1 2018
Pages: 158
Weight: 0.87
Height: 0.34 Width: 8.27 Depth: 11.69
Language: Spanish
La edición de 2017 del Informe mundial sobre la propiedad intelectual examina el papel esencial de los activos intangibles como la tecnologÃa, el diseño y el desarrollo de marcas en la fabricación internacional de productos. El análisis macroeconómico se complementa con estudios de caso de las cadenas de valor mundiales de tres productos (el café, las células fotovoltaicas y los teléfonos inteligentes), con el objetivo de ofrecer una visión esclarecedora de la importancia de la propiedad intelectual y otros activos intangibles en la producción moderna.
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