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Estrategias para la cadena de suministro: Cómo alinear clientes, empresa y cadena de valor
Paperback
Business GeneralGeneral Computers
Publisher Price: $32.99
Publisher: Marge Books
Published: Jun 2 2026
Pages: 244
Weight: 0.85
Height: 0.51 Width: 6.69 Depth: 9.45
Language: Spanish
La gestión de la cadena de suministro no se limita a la eficiencia operativa: requiere una estrategia alineada con los objetivos de la organización y las expectativas de los clientes. Para ello, Ángel Caja propone un modelo en cuatro pasos. Este modelo parte de la definición de la propuesta de valor -qué cliente servir y cómo generar valor para él- y la traduce en criterios de actuación a lo largo de toda la cadena, desde el aprovisionamiento hasta la entrega final. Este enfoque permite coordinar planificación, operaciones y logística dentro de un marco coherente y comprensible para toda la organización. La obra aborda aspectos clave como la alineación estratégica, la gestión en entornos inciertos, la resiliencia ante disrupciones, la sostenibilidad y el papel de la digitalización, con numerosos casos prácticos. Dirigido a profesionales y responsables de la cadena de suministro, este libro ofrece un método estructurado para diseñar, alinear y desplegar su estrategia de forma coherente en toda la organización.
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