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E-commerce como estrategia de crecimiento económico de productos artesanales en el Sur de Tamaulipas Caso: Los Morales Souvenirs
Paperback
ISBN13: 9781506555805
Publisher: Palibrio
Published: Mar 2 2026
Pages: 130
Weight: 0.40
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Spanish
Este libro está dirigido a investigadores, estudiantes de economÃa y
administración, responsables de polÃtica pública en materia de fomento
artesanal y, fundamentalmente, a los productores y artesanos que
buscan transformar su modelo de negocio.Se espera que el presente
trabajo no solo enriquezca el conocimiento académico en la gestión de
calidad y la economÃa digital, sino que también sirva como una herramienta
de consulta práctica para impulsar el desarrollo social y económico
del sector artesanal en la región. Esta investigacion desarrollada en
conjunto del Cuerpo Academico Competitividad y Mercadotecnia (CAUAT-
94) y la alumna de posgrado Sara Estefania Ruiz nos lleva a concluir
de cuantas empresas de la Zona Sur de Tamaulipas carecen de asesoria
y de preparación ante nuevas estrategias de msarketing para entrar a
mercados mas competitivos ya que en los tiempos de hoy en dia la brecha
de competencia cada vez es marcada en el mundo digital. Es por ello que
los investigadores - docentes dia a dia interactuan atraves de sus aulas de
trabajo con los alumnos en realizar esa vinculación con el sector productivo
para realizar proyectos y poder aportar estrategias donde les ayude a los
microempresrios a entrar o prepararse en este nuevo mundo de la era
digital como herramienta para mejorar sus ganacias en la empresa.
1 different editions
Also available
E-commerce como estrategia de crecimiento económico de productos artesanales en el Sur de Tamaulipas Caso: Los Morales Souvenirs
Guzman Obando, Javier
Gonzàlez Duran, Dra Nora Hilda
Martínez García, Dra María Elena
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Also from
Guzman Obando, Javier
E-commerce como estrategia de crecimiento económico de productos artesanales en el Sur de Tamaulipas Caso: Los Morales Souvenirs
Guzman Obando, Javier
Gonzàlez Duran, Dra Nora Hilda
Martínez García, Dra María Elena
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