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Contagioso: Cómo Conseguir Que Tus Productos E Ideas Tengan Éxito / Contagious: Why Things Catch on
Paperback
AccountingBusiness GeneralMarketing
Publisher Price: $12.95
ISBN13: 9786076390924
Publisher: Planeta Publishing
Published: Jan 27 2026
Pages: 240
Weight: 0.35
Height: 0.70 Width: 4.90 Depth: 7.40
Language: Spanish
Qué hace que algo se convierta en viral? Las pulseras amarillas de Livestrong, la dieta Dukan, la canción del Gangnam Style o el cristo de Borja son ejemplos de productos, ideas o conductas que se difunden entre la población hasta convertirse en verdaderas epidemias sociales. Empiezan atacando a un pequeño grupo de individuos u organizaciones y se extienden rápidamente como si de un virus se tratase.
A qué se debe? Qué podemos hacer para que esto ocurra con nuestros productos o ideas? Jonah Berger nos lo explica, con todo lujo de detalles y ejemplos, en este libro.
ENGLISH DESCRIPTION
What makes something go viral? Livestrong's yellow wristbands, the Dukan diet, the song Gangnam Style, or the Borja crucifix are examples of products, ideas, or behaviors that spread through the population until they become true social epidemics. They begin by affecting a small group of individuals or organizations and then spread rapidly as if they were a virus.
Why does this happen? What can we do to make this occur with our products or ideas? Jonah Berger explains it all, with abundant detail and examples, in this book.
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