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Comunicación y conocimiento crean cultura empresarial
Paperback
ISBN13: 9788412479270
Publisher: Lightning Source Inc
Published: May 3 2022
Pages: 190
Weight: 0.69
Height: 0.40 Width: 6.69 Depth: 9.61
Language: Spanish
Quedaron muy atrás los tiempos en que predominaban en las empresas las estructuras rÃgidas e impermeables a cualquier comunicación vertical, en especial a las comunicaciones ascendentes. Las jerarquÃas establecidas en las empresas apenas si tenÃan la retroalimentación de quienes tenÃan por debajo y menos aun con el fin de mejorar en lo posible la competitividad del conjunto de la empresa. Una empresa ya no puede competir exclusivamente por precios o por cualquier otro factor en el que tenga ventaja. En el mundo actual, la empresa encontrará su mejor ventaja convirtiéndose en un ente competitivo gracias a la mejora constante y continuada de la comunicación entre todos sus integrantes: dirección, empleados, socios, clientes, proveedores. En este libro encontrará el lector las claves que han convertido a la comunicación multidireaccional y multipropósito en el pilar en el que se sustentan las empresas que apuestan por la cultura empresarial como vÃa de acceso a la competitividad. Encuentre en este libro las claves para conocer y gestionar todas las dimensiones de una comunicación de calidad.
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