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Socio-environmental practices in the fashion-consumption-sustainability relationship

Socio-environmental practices in the fashion-consumption-sustainability relationship

Paperback

Business General

ISBN10: 6208543576
ISBN13: 9786208543570
Publisher: Our Knowledge Publishing
Published: Jan 12 2025
Pages: 100
Weight: 0.35
Height: 0.24 Width: 6.00 Depth: 9.00
Language: English
The aim of this study was to analyse how socio-environmental practices foster the fashion-consumption-sustainability relationship and what the impacts are on business as perceived by the managers of companies operating in the fashion segment. A descriptive qualitative study was carried out using multiple cases in five organisations operating in Belo Horizonte. Data was collected through semi-structured interviews treated using content analysis. The results show that the impacts of the relationship analysed are perceived directly in terms of brand reinforcement and media return, and indirectly in terms of the variation in increased consumption.

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Business General