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Social Media Strategy: Tools for Professionals and Organizations
Paperback
Business GeneralMarketingGeneral Reference
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ISBN13: 9781506346243
Publisher: Sage Publications, Inc
Published: Aug 28 2017
Pages: 328
Weight: 0.85
Height: 0.50 Width: 6.00 Depth: 8.90
Language: English
Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom - everything in the book will resonate with and be useful to PR pros already engaged in social media management.
--Ray Begovich, Franklin College
Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today's social media managers.
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