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Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines
Paperback
ISBN13: 9780071799607
Publisher: McGraw-Hill Companies
Published: Dec 10 2014
Pages: 272
Weight: 0.70
Height: 0.50 Width: 6.00 Depth: 8.10
Language: English
Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:
Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising
Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers. -- MARK SCHAEFER, bestselling author of Return on Influence
Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right. -- PETER METHOT, managing director of executive education at Rutgers Business School
A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success. -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear
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