Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Marketing

Social Marketing

Pitombo, Teresa Dias de Toledo
Pizzinatto, Nadia Kassouf

Paperback

Business General

ISBN10: 6209143350
ISBN13: 9786209143359
Publisher: Our Knowledge Publishing
Published: Oct 26 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: English
This book analyzes the main factors involved in the interaction process adopted by companies in establishing partnerships with civil society organizations between 2000 and 2010, considering them, in principle, as social marketing actions. At a theoretical level, both the companies' and civil society organizations' (CSOs) perspectives were considered. With regard to the factors involved in the implementation of social marketing strategies and the continuum of collaboration, it was noted that the companies surveyed during this period remained aligned with the purposes outlined in this study, and only one managed to continue, and they are aligned not only with these factors but also with the existence of synergy between the purposes of the companies and the social cause of civil society organizations. Conducting these through social marketing strategies can ensure not only market success but also institutional success.

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Pitombo, Teresa Dias de Toledo

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Business General

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