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Social Entrepreneurship for Development: A business model
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ISBN13: 9781138181786
Publisher: Routledge
Published: Feb 9 2017
Pages: 288
Weight: 0.97
Height: 0.60 Width: 6.00 Depth: 8.90
Language: English
This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.
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